Alumnus Starts Successful Website

By Jackie Drake

When Tommy King ’11 first launched his website and company in January of this year to help physicians, he knew he was fulfilling a need – and the need continues to grow, along with his site. is a free resource to help physicians manage the business side of their practices, providing information on insurance, billing, legislation, and more. “While there are many online resources for patients, there are very few dedicated to medical professionals,” states King.

Since the beta version of the site went up in January and the full site went live in May, has received thousands of unique visitors.

“We’re in a new era in healthcare,” King says. “With Obamacare, Medicare cuts, and insurance volatility, physicians are looking for a trusted source for news and educational tools. We want to be that hub of information for physicians so they can manage their practices.”

Based in California, has a small staff that produces original stories in addition to aggregating and curating content from various news sources.

One of King’s first jobs out of college was in medical billing. “After a physician sees a patient, they mark it down, and it goes through coding, billing, and insurance. I saw what physicians had to deal with on a daily basis. In this era of uncertainty, I wanted to help them out. They need to focus on patients.”

King says it’s exciting to see his website go from just a domain name to a go-to resource. “I’d love to see us have a strong national presence,” King says. “This is definitely something that’s needed. I’m excited for what the future holds.”

Originally from the northern Virginia area, King decided to visit ECU after hearing good things from his older brother and friends.

“I just fell in love with it,” he said. “I decided to take that leap and head south, and it’s one of the best decisions I’ve made. I loved the atmosphere and the team spirit. There’s pride in not just sports but the whole university.”

King majored in political science with a minor in history. He says all the reading, writing, and research helped prepare him for his career.

“ECU was a perfect fit. It’s a big school, but the classes weren’t too big; they were very participatory. ECU helped me grow academically and socially. I graduated prepared to take on the challenges of the business world.”

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